Zinali

Full Brand Identity Package

Full Brand Identity / Basic Packaging Design

Zinali is a capsule wardrobe brand designed for the modern woman who values quality over quantity. Inspired by the elegance of time and the Pinterest dreams of every fashion-forward woman, the brand identity incorporates abstract clock motifs and orbiting shapes to reflect timelessness. The logo marries a classic editorial font with a handwritten script that wraps organically around it—symbolizing how Zinali’s garments are designed to fit a woman’s body, not the other way around.

The visual language is clean, sophisticated, and intentionally minimal to let the clothing speak for itself. Packaging design follows suit with subtle embossing and muted tones, reinforcing the brand’s commitment to enduring style. Every detail, from the typography to the custom patterns, was crafted to evoke a sense of curated luxury—because true style never goes out of fashion.