Brand Identity
Wicked Angels is for the woman who embraces contradiction—softness with a bite, elegance with an edge. The brand’s visual identity dances between celestial grace and playful rebellion, mirroring the modern femme who refuses to be boxed in. The custom logotype is a masterclass in duality: fluid serifs cascade like silk, while hidden details whisper secrets—the “G” curls into a feathered wing, the “A” cradles a delicate halo star, and between the “c” and “k,” a sly devil’s tail flicks, a wink to the brand’s mischievous soul. This isn’t just a logo; it’s a wearable allegory for women who balance strength and vulnerability with effortless poise.
Mini Brand Strategy / Mini Visual Identity Design / Basic Packaging Design
Social media plays with light/shadow contrasts, appealing to women who own their contradictions—where a softly lit portrait might be paired with a bold, razor-sharp tagline that dares you to look closer. Wicked Angels proves luxury can be soft, strong, and a little rebellious—all at once, crafting a visual language for those who know true power lies in embracing every facet of themselves.
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