Tyche
Brand Identity
Tyche redefines fashion exploration for Gen Z with a monthly subscription box that blends globally sourced treasures with high-quality local finds—because personal style should evolve as fearlessly as you do. Named after the Greek goddess of fortune and prosperity, Tyche celebrates the bold self-assurance of a generation that knows their worth, offering a risk-free way to experiment with fashion phases without the guilt of wasted spending.
Mini Brand Identity Package
Mini Brand Strategy / Mini Visual Identity Design / Basic Packaging Design
Designed for young women navigating the exhilarating journey of self-discovery (ages 14-19), Tyche's carefully curated tiers each embody a different goddess's spirit. Artemis (adventurous), Athena (bookish), Aphrodite (glam), and Demeter (earthy). Tyche doesn't just deliver clothes—it delivers confidence, offering a safe space to try on different identities while celebrating the journey of becoming.
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