NANAS
Brand Identity
Full Brand Identity Package
Full Brand Identity / Basic Packaging Design
Nanas redefines healthy eating by blending grandmother’s love with gourmet sophistication. The brand identity playfully merges cozy nostalgia; think hand-knit sweaters on illustrated prize poodles with scientific precision—showcasing how food chemistry enhances flavor. Clever typography incorporates parentheses, mathematical notations, and the elemental symbol for sodium (“Na”), a playful nod to the brand’s name and its mission: food that’s as good for you as it is delicious.
Patterns feature lab-inspired motifs alongside whimsical illustrations, striking a balance between warmth and premium quality. The packaging design feels like a cherished recipe box, with tactile finishes and a color palette that’s equal parts comforting and refined. Nanas isn’t just food; it’s a love letter to nourishment, designed for those who believe eating well should never mean sacrificing taste.
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