Mini Brand Identity Package
Mini Brand Strategy / Mini Visual Identity Design / Basic Packaging Design
Gogoshi turns donuts into shared memories with its heart-dotted “i” and intertwined letterforms. The playful custom font and tagline “Donut forget to share” scream celebration, while the bold packaging mimics sprinkles. Illustrations feature donuts as centerpieces at life’s milestones—birthdays, reunions, even breakups; because donuts heal all.
Every Gogoshi box is designed to be an Instagram moment waiting to happen. The packaging doesn’t just hold donuts; it sets the stage for connection, whether it’s a ‘just because’ surprise for your roommate or the centerpiece at a birthday brunch.For Gogoshi, donuts aren’t just food; they’re edible emojis—the sticky-fingered, laughter-filled glue that turns ordinary gatherings into shared stories. Because nothing says ‘I love you’ quite like passing the last sprinkle-covered bite across the table.
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